Vol. 1 No. 2 (2025)

Articles

• THE EFFECT OF SHOPEE E-COMMERCE TRUST ON CUSTOMER LOYALTY THROUGH THE INTERVENING VARIABLE OF PURCHASING DECISIONS (STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MAKASSAR STATE UNIVERSITY)

  Fathurrahman Fathurrahman, Uhud Darmawan Natsir, Muhammad Ilham Wardhana Haeruddin, Siti Hasbiah, Ilma Wulansari Hasdiansa (Author)

  43-60

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• BUSINESS DEVELOPMENT BASED ON VOICE OF CUSTOMER SYSTEM TO IMPROVE SERVICE QUALITY IN CULINARY BUSINESSES

  Julita Nanna, Muhammad Rakib, Agus Syam (Author)

  61-68

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• THE INFLUENCE OF EASE OF USE, FREE SHIPPING, AND CUSTOMER REVIEWS ON PURCHASE DECISIONS IN E-COMMERCE (A CASE STUDY ON STUDENTS OF THE ENTREPRENEURSHIP STUDY PROGRAM AT FEB UNM)

  Nabil Hamdini Sani, Marhawati, Andika Isma, Muhammad Jufri, Asmayanti (Author)

  69-78

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• MARKETING STRATEGY FOR COCKLE FISH PROCESSING PRODUCTS BASED ON DIGITAL MARKETING (STUDY ON RAYHANA REZKY FOOD MSME IN SINJAI REGENCY)

  Naufal Asri, Agus Syam, Muhammad Rakib, Nur Halim (Author)

  79-87

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• DIGITAL BRAND LOCAL PRODUCT KREESANG 354 THROUGH INSTAGRAM ACCOUNT @KREESANG2WSSAQ354 IN INCREASING BRAND AWARENESS

  Besse Mutiara Baso Mattappa, Syamsu Alam, Asmayanti, Agus Syam, Andika Isma (Author)

  88-98

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