ANALYSIS OF MARKETING STRATEGIES THROUGH SOCIAL MEDIA TO INCREASE SALES OF CARP BREEDING BUSINESS IN CAUANG TANDKEK SELATAN PADANG PARIAMAN

Zuwardi; Pratiwi Rahmadani; S.r Fitri; Kasdi Yusri Naili; Maulida Husni; Abdullah Alhamid Al-hafiz; Fadil; Zaid Hafiz Zidan

doi:10.5281/zenodo.21991597

Authors

Zuwardi Universitas Islam Negri Sjech M. Djamil Djambek Bukittinggi Author
Pratiwi Rahmadani Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi Author
S.r Fitri Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi Author
Kasdi Yusri Naili Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi Author
Maulida Husni Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi Author
Abdullah Alhamid Al-hafiz Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi Author
Fadil Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi Author
Zaid Hafiz Zidan Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi Author

DOI:

https://doi.org/10.5281/zenodo.21991597

Keywords:

Marketing, Social Media, and Carp Breeding

Abstract

Marketing is one of the main activities that need to be carried out by a company, be it a goods or service company in an effort to maintain the survival of its business. This is because marketing is one of the company's activities, where it is directly related to consumers. So marketing activities can be interpreted as human activities that take place in relation to the market. Social media is an online medium, with users able to easily participate, share, and create content including blogs, social networks, wikis, forums and virtual worlds. Blogs, social networks and wikis are the most common forms of social media used by people around the world. To increase the sales of carp hatcheries, a marketing strategy through social media is needed.

References

Awareness. (2008). Social Media Marketing: Integrating social media in your marketing mix.: Cahyono, A.S. (2016). Pengaruh Media Sosial Terhadap Perubahan Sosial Masyarakat di Indonesisa. Publiciana, 9(1), 140-157.

Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran

Kotler, Philip, (2005). Manajemen Pemasaran, Alih Bahasa Benjamin Molan, Jakarta: Prenhallindo

Murdough, C. (2009). Social Media Measurement. Journal of Interactive Advertising, 10, 94–99

Nisa, K., Laili, A., Qolbiyatul, S., & Suyanto, M. (2018). Strategi Pemasaran Online dan Offline. jurnal abdikarya: jurnal karya pengabdian dosen dan mahasiswa

Rizal, Veby Zilfania.2014.Pengaruh Social Media Marketing Twitter Terhadap Terbentuknya Brand Image Restoran Burger Gaboh Pekanbaru. Universitas Riau.hal: 17.

Shinta, A. (2011). Manajemen Pemasaran. Universitas Brawijaya Press

Untari, D., & Fajariana, D. E. (2018). Strategi Pemasaran Melalui Media Sosial Instagram (studi deskriptif pada akun@ subur_batik). Widya Cipta: Jurnal Sekretari Dan Manajemen, 2(2), 271-278.

Winardi. (2001). Motivasi & Pemotivasian dalam Manajemen. Jakarta : PT. RajaGrafindo Persada

Zarella, Dan. (2010). The Social Media Marketing Book. Jakarta: Serambi Ilmu Semesta Anggota IKAP